Complete Social Media Launch Plan for New Businesses

 

The First 90 Days: Complete Social Media Launch Plan for New Businesses

Launching a new business on social media can feel overwhelming. You're staring at empty profiles, zero followers, and a blank content calendar while wondering where to even begin. The good news? A strategic 90-day plan can transform your social media presence from nonexistent to thriving. Whether you're a startup founder, small business owner, or entrepreneur learning from the best online digital marketing academy in Kerala, this complete roadmap will guide you through exactly what to do each week to build a strong social media foundation. No fluff, no guesswork just a proven plan that works for businesses starting from scratch.

Pre-Launch: Week 0 (Before You Post Anything)

Before posting your first piece of content, lay the groundwork properly. Skipping this phase is the #1 mistake new businesses make.

Foundation Setup Tasks

Choose Your Platform Strategy:

• Don't try to be everywhere at once (guaranteed burnout)
• Select 2 primary platforms based on where your customers actually spend time
• B2B businesses: LinkedIn + Twitter
• E-commerce/Visual brands: Instagram + Pinterest
• Local businesses: Facebook + Instagram
• Service businesses: LinkedIn + Facebook

Profile Optimization Checklist:

• Professional profile photo (logo or founder face for personal brands)
• Cover image that communicates your value proposition
• Bio that clearly states what you do and for whom
• Link to website, booking page, or lead magnet
• Contact information (email, phone, location if relevant)
• Consistent username across all platforms (@yourbusiness)

Content Pillars Definition: Create 4-5 content themes you'll rotate through:

• Educational content (teaching your expertise)
• Behind-the-scenes (building trust and authenticity)
• Customer stories/testimonials (social proof)
• Product/service showcases (conversion-focused)
• Entertainment/relatable content (engagement driver)

Visual Brand Identity:

• Color palette (3-4 consistent colors)
• Font choices (readable and on-brand)
• Image filter or editing style
• Logo placement guidelines
• Template designs for quotes and announcements

Days 1-30: Building Foundation & Momentum

The first month is about establishing presence, creating content rhythm, and starting conversations.

Week 1: Launch & Introduction (Days 1-7)

Post Frequency Goal: 4-5 posts across all platforms

Content Strategy:

Day 1 - The Launch Post:

• Introduce your business and founder story
• Explain the problem you solve
• Include a clear call-to-action (follow for updates)
• Pin this post to the top of your profile

Day 3 - Behind-the-Scenes:

• Show your workspace, process, or team
• Make it personal and relatable
• Use Stories/Reels for authentic feel

Day 5 - Value-First Content:

• Share a tip, tutorial, or insight
• Demonstrate expertise without selling
• Encourage saves and shares

Day 7 - Community Question:

• Ask your audience about their biggest challenge
• Respond to every comment personally
• Start building two-way conversations

Engagement Activities:

• Spend 30 minutes daily engaging with potential customers' content
• Join 3-5 relevant Facebook/LinkedIn groups
• Comment thoughtfully on 10 posts in your industry daily
• Follow 20-30 potential customers or industry peers daily

Week 2: Value Delivery (Days 8-14)

Post Frequency Goal: 5-6 posts

Content Mix:

Educational Carousel Posts (2x this week):

• "5 Things You Should Know About [Your Industry]"
• "Common Mistakes in [Your Niche] and How to Avoid Them"
• Carousels get 3x more engagement than single images

Video Content Introduction:

• Record your first short-form video (Reel/Short)
• Keep it under 30 seconds
• Add captions (80% watch without sound)
• Focus on one quick tip or transformation

User Engagement Post:

• "Tag someone who needs to see this"
• "Fill in the blank: The best thing about [topic] is ___"
• Engagement bait when done authentically

Mini Case Study:

• If you have early customers, share their results
• If not, share your own transformation story
• Focus on before/after or problem/solution

Action Items:

• Create your first content template in Canva
• Set up social media scheduling tool (Buffer/Later free plan)
• Batch create 10 pieces of content for next two weeks
• Research 30 relevant hashtags (10 small, 10 medium, 10 large reach)

Week 3: Community Building (Days 15-21)

Post Frequency Goal: 5-7 posts (one daily)

Community Engagement Focus:

Go Live or Host Q&A:

• Instagram/Facebook Live: "Ask Me Anything About [Your Expertise]"
• LinkedIn article: Comprehensive guide on hot topic
• Twitter thread: Break down complex topic into simple steps

Collaboration Outreach:

• Identify 5 non-competing businesses targeting similar audience
• Propose simple collaboration (shoutout exchange, joint giveaway)
• Create win-win partnerships

Content Strategy:

Share Your Process:

• "A Day in the Life" content
• How your product/service is created
• Decision-making behind the business

Testimonial or Early Win:

• Even if it's just positive feedback, share it
• "What customers are saying" post
• Build credibility through others' voices

Trending Audio/Challenge:

• Participate in one trending format relevant to your niche
• Adds discoverability through algorithm
• Shows personality beyond business content

Milestone Recognition:

• "We hit 100 followers thank you!"
• Gratitude builds connection
• Acknowledge every growth milestone

Week 4: Content Optimization (Days 22-30)

Post Frequency Goal: 7 posts (one daily)

Analytics Review:

• Check which 3 posts got highest engagement
• Identify patterns (format, time, topic)
• Double down on what's working

Content Iteration:

Repurpose Top Performer:

• Turn your best post into different format
• Text post → Carousel → Video → Story series
• Extend content lifespan

Address Objections:

• "Why choose us over competitors?"
• "Common concerns about [your service]"
• Preemptively handle sales objections through content

Product/Service Spotlight:

• Now that you've built trust, introduce offerings
• Focus on transformation, not features
• Include clear pricing or booking link

Engagement Loop Creation:

• "Save this for later" posts (checklists, guides)
• "Share with someone who needs this" posts
• Content designed for saves and shares (algorithm loves it)

Month 1 Success Metrics:

• Target: 200-500 followers organically
• Engagement rate: 3-8% (likes + comments ÷ followers)
• Profile visits: 500+ per month
• Website clicks: 50+ per month

Days 31-60: Growth & Engagement Acceleration

Month two focuses on scaling what worked in month one and introducing strategic growth tactics.

Week 5-6: Content Systems (Days 31-45)

Post Frequency Goal: 7-10 posts weekly (1-2 daily)

Systematize Your Content:

Batch Content Creation:

• Dedicate one day to create 2 weeks of content
• Write captions in advance
• Schedule posts using free tools
• Maintain consistency without daily scramble

Introduce Content Series:

• "Monday Motivation" with industry insights
• "Wednesday Wisdom" with tips
• "Friday Favorites" featuring customer stories
• Series create anticipation and routine

Expand Video Content:

• Aim for 3-4 short videos per week
• Behind-the-scenes footage
• Quick tips and tutorials
• Customer testimonials or interviews

Strategic Hashtag Usage:

• Create branded hashtag (#YourBusinessName)
• Use 20-30 hashtags per Instagram post
• Mix of high-volume and niche tags
• Research competitor hashtags

Engagement Tactics:

Daily Engagement Blocks (30-45 minutes):

• Respond to every comment within 2 hours
• Engage with 20 posts from ideal customers
• Answer DMs within 24 hours
• Join conversations in relevant groups

Story Engagement Features:

• Polls ("Which do you prefer?")
• Questions ("Ask me anything")
• Quizzes related to your industry
• Countdown stickers for launches

Week 7-8: Strategic Growth (Days 46-60)

Post Frequency Goal: 10-12 posts weekly (1-2 daily + Stories)

Growth Tactics:

First Giveaway/Contest:

• Offer your product/service as prize
• Entry rules: Follow + Tag 2 friends + Share
• Collaborate with 2-3 other small businesses
• Expected reach: 2000-5000 people

Micro-Influencer Outreach:

• Identify 10 micro-influencers (1K-10K followers) in your niche
• Send personalized DM or email
• Offer free product in exchange for honest review
• Don't pay—barter for exposure

Customer Spotlight Series:

• Feature customer of the week
• Interview them or share their story
• Tag them (they'll likely share, expanding your reach)
• Build social proof library

Content Upgrades:

Higher Production Quality:

• Invest 2-3 hours learning basic editing
• Use trending audio on Reels/Shorts
• Add text overlays and captions
• Create cohesive visual aesthetic

Long-Form Content:

• LinkedIn articles (800-1200 words)
• Instagram carousel guides (8-10 slides)
• YouTube videos (if video is your strength)
• Position yourself as authority

Sales Integration:

• Soft CTA in every 3rd post
• "Link in bio" for product/booking
• Limited-time offers create urgency
• Share customer transformations

Month 2 Success Metrics:

• Target: 500-1000 total followers
• Engagement rate: 5-10%
• Profile visits: 1000+ per month
• Website clicks: 150+ per month
• First 5-10 leads/inquiries from social

Days 61-90: Optimization & Conversion Focus

The final month is about converting followers to customers and establishing sustainable systems.

Week 9-10: Conversion Optimization (Days 61-75)

Post Frequency Goal: 10-14 posts weekly (2 daily)

Sales-Focused Content:

Trust-Building Content (40% of posts):

• Client testimonials with specific results
• Before/after transformations
• Case studies and success stories
• Reviews and ratings screenshots

Educational Content (30% of posts):

• How-to guides relevant to your offering
• Industry insights and trends
• Common mistakes and solutions
• Position yourself as expert

Promotional Content (20% of posts):

• Product/service features and benefits
• Limited-time offers and discounts
• New launch announcements
• Clear calls-to-action

Engagement Content (10% of posts):

• Questions and polls
• Fill-in-the-blank posts
• Relatable memes or quotes
• Community-building content

Conversion Funnel Creation:

Optimize Your Bio:

• Use link-in-bio tool (Linktree, Beacons)
• Include multiple CTAs (shop, book, download)
• Track link clicks using UTM parameters
• Test different CTA copy weekly

Lead Magnet Introduction:

• Create free downloadable (checklist, template, guide)
• Promote through posts and Stories
• Collect emails for nurture sequence
• Build email list alongside social following

DM Strategy:

• When people comment, move conversation to DM
• Personalized responses (not automated)
• Soft pitch after providing value
• Track which posts generate most DM inquiries

Week 11-12: Scale & Systems (Days 76-90)

Post Frequency Goal: 14+ posts weekly (2 daily + Stories)

Scaling Strategies:

Paid Promotion Testing:

• Boost your top-performing organic post ($5-10)
• Target lookalike audience
• Test different audiences and creatives
• Measure cost per follower/website click

User-Generated Content Campaign:

• Encourage customers to post with your branded hashtag
• Repost customer content (with permission)
• Create community feeling
• Reduce content creation burden

Analytics Deep Dive:

• Review all 90 days of data
• Identify best-performing content types
• Note optimal posting times
• Understand audience demographics
• Plan next quarter based on insights

Sustainable Systems:

Content Calendar (Next 30 Days):

• Plan themes and topics monthly
• Schedule tentative posting dates
• Leave room for real-time content
• Batch create and schedule

Engagement Routine:

• Block time for daily engagement (morning and evening)
• Set aside Friday for next week's content
• Automate what you can, stay human where it matters
• Use tools wisely without losing authenticity

Month 3 Success Metrics:

• Target: 1000-2000 total followers
• Engagement rate: 6-12%
• Profile visits: 2000+ per month
• Website clicks: 300+ per month
• Conversions: 10-30 leads, 2-5 paying customers

Essential Tools for Your 90-Day Journey

Free Tools to Maximize Results:

Content Creation:

• Canva (graphic design and templates)
• CapCut or InShot (video editing)
• Unsplash/Pexels (stock photos)
• Remove.bg (background removal)

Scheduling & Management:

• Buffer or Later (schedule posts)
• Google Sheets (content calendar)
• Notion (content planning hub)

Analytics & Optimization:

• Native platform insights (Instagram, Facebook, LinkedIn)
• Google Analytics (website traffic from social)
• Bitly (link tracking)

Productivity:

• ChatGPT (caption writing assistance)
• Grammarly (error-free captions)
• Trello (workflow management)

Common Pitfalls to Avoid

The Consistency Trap:

• Posting daily for 2 weeks, then disappearing for 2 weeks
• Algorithm penalizes inconsistency
• Better to post 3x weekly consistently than daily sporadically

The Broadcasting Mistake:

• Only posting, never engaging
• Social media is two-way conversation
• Spend equal time creating and engaging

The Perfection Paralysis:

• Waiting for perfect content delays progress
• Done is better than perfect
• Authenticity beats polish for new businesses

The Vanity Metrics Obsession:

• Follower count doesn't equal business success
• Focus on engagement and conversions
• 500 engaged followers > 5000 inactive ones

The Sale-Only Approach:

• Constant selling repels followers
• Lead with value, earn right to sell
• Follow 80/20 rule (80% value, 20% promotion)

What to Expect After 90 Days

Realistic Outcomes:

• 1000-3000 followers (varies by niche and effort)
• Established brand presence and recognition
• Content creation rhythm and systems
• 10-50 leads or inquiries generated
• 3-10 paying customers from social media
• Clear understanding of what content works

Not-So-Realistic Expectations:

• Going viral and getting famous overnight
• Thousands of followers without effort or strategy
• Instant ROI without nurturing relationships
• Perfect execution from day one

Your Next Steps:

• Audit your 90-day results
• Double down on winning content types
• Refine your ideal customer profile
• Plan your next quarter with data-backed strategy
• Consider paid advertising to scale what's working

Beyond the First 90 Days

The foundation you build in these crucial first three months determines your long-term social media success. You've learned what resonates with your audience, established content creation systems, and started converting followers into customers. Now it's about optimization, scaling, and staying consistent with the proven strategies while innovating based on platform changes and audience feedback.

Whether you're implementing this plan independently or learning comprehensive social media strategies through the best online digital marketing academy in Kerala, remember that sustainable growth comes from strategy, consistency, and genuine audience connection. Brixads Digital Marketing Academy prepares entrepreneurs and marketers with exactly these practical, result-driven social media strategies teaching not just what to post, but how to build engaged communities that convert into loyal customers. With hands-on training in content creation, platform algorithms, analytics interpretation, and conversion optimization, the academy ensures you have the skills to execute and scale successful social media campaigns for any business in any niche.

Your 90-day journey starts now. Pick your platforms, set up your profiles, and post that first piece of content. The sooner you start, the sooner you'll build the social media presence your business deserves.

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Ready to launch your business on social media? Save this roadmap, check off each week's tasks, and watch your online presence transform from zero to thriving in just three months.